What's Interior Design?

Environment, color palette, quality and aesthetics - these are the important features that help the brand to express itself. Interior design combines all of it.

When working on any project, interior design always remains the main challenge. Correctly selected color palette, space layout and innovative elements create comfort, which then emphasizes the prestige and quality of the brand.

Interior design is as important to brand self-expression as a logo or slogan. The space speaks of the company's values.
Companies that want to acquire loyal customers often use such household items in the interior that create an association of home. A good example of this is wide seats and cushions in seating areas to make the customer feel comfortable.

"Gravita" tries to highlight the individuality of the brand while working on interior design. According to the projects, while working on "Porsche Center Tbilisi", the company's task was to create an environment that emphasized high quality and loyalty. That's why we used minimalist, but at the same time comfortable elements in the interior design. In this case, the brand story told through the interior is one of the things that brings the customer closer to the brand and allows them to get to know it better.

When working on "Volvo Car Georgia", the challenge was to create a minimalistic environment that would create an attractive showroom with elements of refined comfort. That is why the living spaces in the interior were arranged with minimalist furniture and plants were also added.

Finally, when working on interior design, the main thing is to distinguish what message we want to convey to the customer and how it all reflects the self-expression of the brand.